Industrial company, Digital platforms

We design and execute the B2B2C digital platforms and development center as a digital growth center for a leading machinery company.

Objective

Analysis of the value proposition, customer journey and platform architecture for business development. Consistent organizational design.

Adapt to the new habits of installers and provide them with the tools so that they can operate efficiently and effectively with our brands.

The Challenge

How to reverse a change in trend in the sector, in the face of new habits of installers, disruption of new players and ambition for growth in a stable market.

A non-optimized systems architecture poses serious problems of information and execution silos. This causes a lack of understanding of the new needs of customers. The Customer Journey of the different clients of the company, their current needs and frustrations, the competitive advantages of local and international competitors are analyzed in order, together with the analysis of the company’s capabilities, to design a roadmap with a response to the market. and the future of the company.

The solution

A new platform (E-commerce, CRM, Web, etc.) and organizational structure prepared to maximize business in times of transformation.

Technological bottlenecks are analyzed in order to efficiently deliver the value proposition to clients. Efficient platforms are strengthened, those that do not add value are deactivated, silos of processes and data are eliminated, new platforms are recommended to integrate customer data and processes, metrics and equipment are redefined. As a result, the organization is redesigned as well as the creation of teams working on agile methodologies. Peus executions are progressively being implemented, delivering very positive results within weeks of their execution.

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