Our blog

Shared knowledge about marketing, innovation, technology and society

How to manage the technological legacy

We recommend changing by layers or making it new but little by little, gradually transferring old things to the new model

The digital transition of museums, a diverse process seeking public participation

Digitalisation has reached every area of our lives, and culture is no exception.

Empowering the digital customer: an opportunity to market services

One of the biggest challenges an organisation can face is to move from selling products to selling services