Example 4: New value proposition

Design and launch a relevant value proposition


A company in the cosmetics and perfumes sector is considering the feasibility of two new relevant value propositions linked to the digital age and the new consumer habits of customers.

The gift world is becoming more sophisticated through O2O (Online to Offline) and the company needs to validate certain ideas with executives who have executed them in other industries.



Specialists in the world of gifts with extensive experience were detected as well as experts in digital transformation.

Experts in the gift sector of related companies. Experts in marketing and digital strategy. Expert in profile research. Expert in digital technology.


The 5 videoconferences have made it possible to assess the specific value proposals and identify the relevant insights for the development of the initial MVP (minimum value product) proposal.

With the validation of these value propositions and their insights, the company can advance their development with confidence and greater efficiency. Project Leader: Marketing Director Cost: € 5,000

Strategy and Organization to face a radical change in customer habits

Incorporation of external innovation in the company

Design and launch a relevant value proposition

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